Email marketing is a powerful tool for building relationships with customers and prospects. But if you don’t approach it the right way, your email campaigns will go nowhere fast. The best way to use email effectively is to have a strong strategy.
In this post, we’ll cover five tips to help you supercharge your email success.
1. Keep it Personal
It’s important to remember that you’re communicating with a real person, not just another contact in your database when you send an email. Your goal is to build relationships and trust with your subscribers so they’ll want to do business with you.
In order to achieve that objective, your emails should be personalized as much as possible — preferably on a one-to-one basis.
2. Avoid Common “Spam” Words
Email providers use filters that automatically reject or flag messages that contain certain words. While some of these “spam” words are obvious (such as free, money, click here), others may surprise you. Common words include “best,” “bargain,” and more.
3. Vary Your Sending Time
In emails, timing is everything. Sending your newsletter too often or at the wrong time of day will get your messages labeled as spam by mailbox providers and may reduce open rates. Try different times to see if you get different open rates and track how different sending methods can increase your effectiveness.
4. Build Your Email List
The best way to improve your email marketing performance is by building a healthy list of subscribers who love to hear from you. Use various techniques such as contests, special offers, and discounts to grow your list.
5. Go Mobile First
Did you know that mobile devices are used more frequently to access email than desktop computers? With mobile traffic on the rise, it’s crucial for marketers to optimize their messages for mobile devices.
Make sure that your messages look good on all mobile devices and fine-tune the content for easy reading and navigation on small screens. You can even use responsive design to optimize your email for different screen sizes automatically.
With these tips, you’ll be well on your way to better email marketing performance.